What it takes to build a furniture business in Ghana; The Inspiring Journey of Bonobo Concept Store

I first met Celia during an interview. At the time, she was the marketing manager in need of a designer for her team, and after several rounds of interviews, I found myself fitting perfectly into the role.

For the next four years, we worked together, our collaboration proving to be highly productive. However, as time passed, I felt compelled to pursue my own venture, the beginning of what would become Brif.

Two years later, our paths crossed again, but this time, I was the one interviewing Celia about her business.

The story of Celia and Peter's entrepreneurial journey unfolds as follows:

- Celia and Peter embarked on their journey when they couldn't find furniture that matched their taste.

- They took matters into their own hands, providing drawings and dimensions to roadside artisans to create custom furniture pieces.

- These pieces gained attention when posted online, sparking interest and attracting orders.

- With growing demand, Celia and Peter made the bold decision to craft the furniture themselves.

- To fully dedicate themselves to the business, they chose to leave their jobs behind.

- After six years of dedication and hard work, their furniture business has flourished, proving to be a remarkable success.

Reflecting on their journey, Celia remarked, "When we began this adventure, we never thought it would bring us here."

Their story serves as an inspiring testament to the power of determination and entrepreneurship.

Watch the full interview here;