Tech & Finance

Lets Talk: Founder-led Marketing

Jacqueline Nganga

Sep 11, 2024 — 2 min read

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How to make it work for you(r) brand

Founders who actively participate in marketing can significantly increase engagement. Chris Walker, CEO of Pasetto, generates $10 million a year from his LinkedIn content and podcast. This primarily highlights the profound impact founder-led initiatives can have on revenue. You can tap into this too!

We, Brif Africa on X, hosted an illuminating Spaces on X (formerly Twitter), with digital marketing consultant, Jesse B. Quagraine, on founder-led marketing. Missed this? We got you! Catch up and learn the secrets that lie in this game-changing approach. You might stumble onto the missing piece you(r brand) need to clinch that top spot.

Here’s a quick recap to get you started.

Founder-led marketing, by Jesse’s definition, is a marketing approach where the founder leads the way in connecting with audiences for the brand. As he put it clearly, marketing is all about appealing to the human psyche.

Pros

Authenticity and passion. Founders are the first people to believe in their brand. This passion is very contagious
Brand awareness. Building a strong online presence makes it easier for your target audience to discover you(r brand)
Credibility and trust. Putting a face to the brand authenticates it. Interactions with your audience foster rewarding connections
Strong product knowledge and a good understanding of the target market

Tips and Tricks

Master storytelling. People love a good story. Share yours, and what makes you stand out from the crowd
Choose the right online networks, where your audience is on to be effective. Don't be a jack-of-all-trades in this regard.
Build in public. Update your audience on the good, the bad, and the ugly. Sharing in real-time works the best. This cultivates genuine connections and trust in you(r brand)
Be intentional. Engage your audience directly through Q&As, AMEs, live interactions in the comments sections, etc

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